Marketing & Communications

Coresoft provides a powerful range of marketing tools that enable you to target your existing customers with relevant offers and execute multi-channel lead generation campaigns to generate new business opportunities.
Coresoft marketing systems close the loop on business development activities and provide effective reporting tools to help you make qualified decisions on future marketing endeavours.

The rapid uptake of internet based business communications has opened up new opportunities for branding and market penetration to those willing to act quickly on the information they receive. Most organisations hold significant amounts of CRM and corporate knowledge within their information systems, which when cultivated by segmentation and analysis software, holds vital keys to unlocking business opportunities and growing your market penetration.

The Coresoft marketing suite of applications provides your organisation with the ability to examine, learn from your corporate data, make informated decisions and convert that analysis into campaigns, lists, interest groups and customer collaboration channels (such as forums and blogs) to position your organisation as the foundation of the industries you serve.

Marketing & Communications modules include:

Campaign Manager
Campaign Manager is Coresoft’s foundation marketing system, used to plan, establish, execute and track all aspects of an organisations marketing initiatives. Using Coresofts multi-channel campaign management applications you can transform the way your organisation markets and communicates with its customers.

You can use everything from direct mailing and telemarketing to a subtle combination of information distribution, internet, functions, events and telephone assistance services, to optimise penetration and maximise the return for your marketing dollar.

Campaign Manager enlists your entire organisation to contribute to campaign initiatives by communicating to all staff the current marketing initiatives, and because it’s integrated to other Coresoft modules staff can add their contacts to upcoming campaigns effortlessly.
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Import Contact Lists
An organisation involved in the recruitment of new customers and members may look to list brokers for the provision of up to date and reliable marketing data.  The tasks of aquiring lists, merging the data into existing systems and performing de-duplication checks need not be labour intensive or force compromises as to how the new information can be fully used.  Coresoft makes it simple to work with, merge and de-dupe lists against existing customers and prospects and then quickly combine with other details such as recent conversations or knowledge of the company or individual, allowing flexible selection of target segments and business opportunities.

Import Contact Lists is a facility specially designed to transport data into Coresoft marketing modules quickly and easily so campaigns can be executed immediately. The module is a holding place for lists that resides outside the core information system which means core systems are not cluttered up with entries that have little interest in your products or services.
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Bulk Email Processor
In today’s competitive environment email and news casting are effective ways to keep customers and prospects informed and draw traffic to your website for marketing purposes and servicing customer needs.  Email is also one of the most effective mediums organisations can use to communicate with their stakeholders.

Coresoft’s Bulk Email system does more than simply send large volumes of email; it provides a mechanism for managing HTML and plain text email content and templates, logs the communication against the contact database and tracks results.
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Business Communications Systems
One of the less understood requirements of a modern information system is its ability to simplify the management of business communications in all forms and the tasks that people and systems need to perform in response to all forms of interaction.

As business communications through website, forums, blogs and email become more sophisticated, they have in turn required better information systems behind them, to collect and use the information they generate.  Today Coresoft provides a comprehensive business communications platform, which has evolved beyond the simple objective of the creation of bulk outbound communications for lead generation, to embrace true knowledge collection and dissemination through a series of well accepted business communications channels, providing an organisation with the tools to fully exploit their position within their industry using email, fax, post, website and SMS. 
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